is back with the pop single
”That’s The Way My Heart Goes”.
But this time as a solo artist with loads of charisma, a new maturity
of expression, and a pop album on the way.
She has sold five million albums as a member of
A Teens, and brings an enormous amount of experience into her
new project, despite her modest age of 22. And this is where it
energy and the positive pop feeling is still there , but the album
reflects a broader spectrum of Marie’s talent. The songwriter
and producer Jorgen Elofsson is the common denominator throughout
the album. And Jorgen has definitely gone all out.
These days, when everybody sees themselves as capable of writing
and producing pop,
Elofsson proves his superiority in the field by presenting gems
of songs that any international superstar would fight for. Which
is fitting, considering Marie is about to become one.
Every song needs a charismatic artist that thrives in the limelight.Every
artist is dependent on good songs and production.
The collaboration between Marie Serneholt and Jorgen Elofsson
was meant to happen.
Now let’s turn back the clock a bit. Marie is a former member
of A Teens, a group that sold five million albums during a mere
five years of existence. They toured extensively and spent up
to 300 days a year on the road. Many artists would have complained
about the neck-breaking tempo. Marie, however, who is both a singer
and a dancer, was born positive. She never hesitated, and realized
from the start that she was where she wanted to be.
After a Greatest Hits album where each song has made it to the
top 20 list in some country, the quartet decided to part company.
Marie knew that she wanted to embark on a solo career, but wanted
to absorb all the impressions of the past years first. She needed
the right people to work with as well as the right material. She
took advantage of this period to live a normal life with her family
and friends, resume contact with friends she had not seen while
touring abroad, and plan her next step.
Jorgen Elofsson’s songs were taking the world by storm with the
aid of artists such as Celine Dion, Britney Spears, Westlife…and
included more hits that could possibly fit onto this limited space.
Recently he has been awarded for his involvement in over 100 million
Marie first contacted Jorgen several years ago. At that point,
however, Jorgen’s schedule was full, and Marie wasn’t yet sure
in what direction to take her career.
A year or so later she felt she had a vision and called him again.
This time, all the pieces fell into place. Elofsson had just started
collaborating with two relatively young and unknown producers,
Richard Branden and Par Westerlund.
Two young men who have , among other things, worked with Elofsson
on Agnes’ (the winner of the Swedish “Idol 2005”)winning song
“Right Here, Right Now” and Darin’s “Who’s That Girl”.
”Richard and P?r possess that energy and drive that comes from
a hunger, a will to show
one’s full potential. The fact that they are extremely musical
and highly trained
multi-instrumentalists doesn’t hurt either”, smiles Elofsson.
”They can really pick up any instrument whatsoever and play with
ease”, adds Marie. Elofsson felt that he wanted to work with a
Swedish artist that wanted to reach out into the world, an artist
he could really believe in and whose career he could be a part
of from the start.
”Without the right artist we have nothing. There’s a lot of talk
about the Swedish music export, but in the Swedish pop world the
focus is mainly on song writers and producers. There is a definite
lack of Swedish pop stars. Many artists sing well, but they lack
that special something. Marie has all the qualities that characterizes
a star. She is talented, smart, positive, and attractive – as
well as extremely likeable”. Elofsson was relieved when Marie
said that she wanted to make a pop album. There are so many artists
that suddenly want to start working with R&B with cool beats
or riff-based rock.
Elofsson is listed as co-writer of every track on the album.
Besides writing with his co-producers, he has also co-written
with the legendary Nicky Chinn and Swedish colleague Andreas Carlsson
and Jorgen could work undisturbed and at their own pace, with
no involvement of any record companies, media or outside opinions.
Elofsson had saved choice tidbits, songs that would have been
guaranteed hits with established artists.
The album includes songs with a modern edge, mid tempo pop with
drive (Wasted Love), excruciatingly luxurious ballads (Oxygen),
and an 80’s inspired elegance (Calling All Detectives).
The overall idea was ”ABBA meets Gwen Stefani”. Timeless melodies
and a state-of-the-art production. To sum it all up, Marie Serneholt
is solo and she has the best possible support
to back her up.